Google Business Profile is being discontinued. What does that mean and what are your next steps for your website?
Websites created with Google Business profiles are no more. Google recently announced that it is discontinuing websites created through Google Business Profile as of March 2024. Redirects will be set up to your Google Business Profile until June 10, 2024.
What Does This Mean For Your Business?
Unless you utilize Google’s service to create a website through Google Business Profile, this won’t affect you or your listing. If you did create your website through this service, it’s time to make plans to create a new website using a different service, preferably before June 10, 2024 when you’ll start receiving a 404 error.
To check if your business uses a Google Business Profile website, search for your business on Google, access your profile, and look in the contact details for a website link. If your business has a site created with Google, it will be indicated in this section. Otherwise, you’ll have the option to add your website link.
Additionally, if you are using a Google Ads campaign that links to a website created with Google Business Profile, the ad campaign will also stop running until the website link is updated.
Exploring Your Website Options
Google recommends alternative platforms such as WordPress, Shopify, Wix, and GoDaddy to build your new website. These tools offer a range of customizable features to suit various business needs, providing a more tailored and scalable online presence compared to the standard offerings of Google Business Profile websites.
While these builders can be quick and easy-to-use, you might consider using an agency who specializes in these services. Partnering with an agency can help you meet your business goals by leveraging a full range of marketing and technology solutions, including website development and design.
Gate 39 Media’s Web Development Services
Gate 39 Media excels as being a one-stop-shop in financial services website development that align seamlessly with your digital and print assets, ensuring consistency in your branding to boost customer confidence, convey your message, and motivate action. Our approach to design and branding delivers a powerful first impression, supporting your brand identity, distinguishing your market presence, and drawing leads for a closer engagement.
With a focus on growth-driven website design, Gate 39 Media employs a comprehensive suite of services, including landing pages, secure portals, premium content, and SEO optimization, all designed to enhance your online visibility and engagement. Our commitment to using data-driven strategies ensures that your website is not just visually appealing, but also effective in achieving your business objectives.
Leveraging over 20 years of experience in the financial services sector, Gate 39 Media has a proven portfolio with various clients, including brokerages, funds, crypto firms, and FinTech businesses. In addition to website design and development services, Gate 39 Media offers managed services, web hosting and support, cybersecurity and HubSpot and CRM Services, providing a holistic solution to your digital presence needs.