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How can I redirect an existing page on my website to point to a different page?

In the WordPress dashboard, navigate to Tools > Redirection and then click Add New.

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  1. In Source URL, enter the old address you want to redirect from. Use just the part after your domain, for example /old-page/.
  2. In Target URL, enter the new address you want to send visitors to. This can be:
    • A page on your site, for example /new-page/.
    • A full external address, for example https://example.com/page.
  3. Click Add Redirect.

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By default, the plugin creates a 301 (permanent) redirect, which is right for most situations.

Optional settings

Click the gear icon next to the redirect fields to:

  • Change the redirect type:
    • 301 (Moved Permanently): the page has moved for good. Best for SEO.
    • 302 or 307 (Temporary): the move is temporary, for example during a short promotion.
  • Ignore query parameters: if you'll share the link on Facebook, in email campaigns or elsewhere that may add tracking codes (like ?fbclid=...), set Query Parameters to Ignore all parameters so the redirect still works.
  • Add a title, to help you remember what the redirect is for.

Fix broken links (404 errors)

The Redirection plugin keeps a log of pages visitors tried to reach that don't exist.

  1. Go to Tools > Redirection, then click 404s.
  2. Hover over a broken URL and click Add Redirect to send it to a working page.

Add many redirects at once

If you're reorganizing your website, you can import a list of redirects:

  1. Create a CSV file, with the old URLs in the first column and the new URLs in the second.
  2. Go to Tools > Redirection > Import/Export and import the file.

Test your redirect

  1. Open the old URL in a private or incognito browser window.
  2. Confirm it takes you to the new page.

If it doesn't work:

  • Check the Source URL. Make sure it exactly matches the old address, including any trailing slash (/).
  • Clear your cache, including your site's cache and your browser's, or wait a few minutes.
  • Watch for redirect loops. Never redirect a page to itself, or create redirects that point back and forth (A → B → A).
  • Avoid chains. If you redirect A → B, then later B → C, update the first redirect to go straight from A → C.

Pages hosted on HubSpot? HubSpot landing pages and blog posts use HubSpot's own redirect tool, under Settings > Content > Domains & URLs > URL Redirects. Contact Gate 39 if you're not sure where a page is hosted.

Need help? Contact the Gate 39 team through the Customer portal.