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How do I Block Bot Traffic?

On January 31, Google Analytics accounts were hit with a large spike classified as a “landing page” (coming from Google) from one of these four referrals: /bottraffic.live /trafficbot.life /bot-traffic.xyz /bot-traffic.icu

In your Google Analytics property, navigate to Reports → Engagement → Landing page, and you may see an uptick in traffic based on the bottraffic/trafficbot anomaly.

If you receive a lot of traffic, type

.*trafficbot.*|.*traffic-bot.*|.*bot-traffic.*|.*bottraffic.*

into the search box’s regex to find this bot traffic.

Although most Google Analytics properties have bot filtering enabled, spam is a constant challenge for web analytics platforms. 

Temporary Solution

If you need to review data in January–February 2021, filter your reports to exclude bot traffic using the pattern below:.*trafficbot.*|.*traffic-bot.*|.*bot-traffic.*|.*bottraffic.*

Long-Term Solution

Keep fighting Google Analytics spam by asking your development team to block these request URIs or use your CDN or .htaccess file to exclude them.

Add .*trafficbot.*|.*traffic-bot.*|.*bot-traffic.*|.*bottraffic.*to your exclusion rules (include all periods).Must include a backslash for individual bot entries where required.

To find your bot traffic

Use the regex pattern in reports or explorations to identify suspicious traffic sources and landing pages.