How do I create buyer personas?

Buyer personas are created through research, surveys, and interviews of your target audience. That
includes a mix of customers, prospects, and those outside of your contact database who might align
with your target audience.

Here are some practical methods for gathering the information you need to develop personas:
Interview customers either in person or over the phone to discover what they like about your product
or service.
  • Look through your contacts database to uncover trends about how certain leads or customers find
    and consume your content.
  • When creating forms to use on your website, use form fields that capture important persona
    information. (For example, if all of your personas vary based on company size, ask each lead for
    information about company size on your forms. You could also gather information on what forms
    of social media your leads use by asking a question about social media accounts.)
  • Take into consideration your sales team's feedback on the leads they are interacting with most.
    (What types of sales cycles does your sales team work with? What generalizations can they make
    about the different types of customers you serve best?)

HubSpot customers: You can create and manage your personas within the Contacts tool. Learn more!

Learn how to create buyer personas for your business.