How do you produce webinars that actually drive the kind of leads and results your sales team will love? The key is sales and marketing alignment.
Marketing and sales should work hand in hand to:
- Determine webinar goals
- Identify topics and create content
- Plan pre and post-webinar communication
Doing so ensures your webinar will deliver the most relevant content to the right prospects. Sales will also be well informed and prepared to leverage the webinar and all its useful prospect data to help close more deals, faster.