Skip to content
English
Customer portal
Contact us
  • There are no suggestions because the search field is empty.

How do I reconnect or disconnect my social media accounts in HubSpot?

Social networks sometimes disconnect accounts from HubSpot for privacy and security reasons. When that happens, posts can't be published until you reconnect (reauthorize) the account. You can also disconnect an account manually if you no longer want to manage it in HubSpot.

HubSpot's social tool is available with Marketing Hub Professional and Enterprise.

Why accounts disconnect

Each social network requires you to reauthorize connected accounts periodically. HubSpot will try to email the user who connected the account, and your Super Admins, about a week before an account needs to be reauthorized.

A social network may also disconnect an account early, without warning, if:

  • The social account was deleted or compromised.
  • It hasn't been used for a long time.
  • The person who connected it changed their password or lost admin access to the page.

Reconnect a social account

Permissions: you need All accessible accounts social permissions in HubSpot, plus admin access to the social account or page you're reconnecting.

  1. In HubSpot, click the settings icon in the top navigation bar.
  2. In the left sidebar, go to Marketing > Social.
  3. On the Accounts tab, find the disconnected account and click Reconnect under its name.
  4. Sign in to the social network and approve HubSpot's permissions.
  5. Return to HubSpot and confirm the account shows as connected.

Account not listed? Click Connect accounts at the top right, choose the social network, and follow the prompts to connect it again.

Tips:

  • Use a business or admin login. Connect with the login that manages your company's page, such as a Facebook Business Manager admin or a LinkedIn page Super Admin, rather than a personal account that might lose access.
  • LinkedIn page not showing? Make sure your LinkedIn profile has Super Admin access to the company page, then try reconnecting.
  • After reconnecting, check the account's access settings to confirm the right HubSpot users can publish to it.

Reconnect in time to keep your post history

If you reconnect within these timeframes, your post history and previously scheduled posts will still be available in HubSpot's social tool:

  • Facebook, Instagram and X: within one year.
  • LinkedIn and YouTube: within 60 days.

After that, your HubSpot post history, scheduled posts and drafts may no longer be available.

Disconnect a social account

Permissions: you must be a Super Admin or the user who originally connected the account.

Before disconnecting, keep in mind:

  • Scheduled posts for that account will be canceled.
  • Published posts will stay live on the social network, but won't appear in HubSpot's social tool anymore.

To disconnect:

  1. Go to Settings > Marketing > Social.
  2. On the Accounts tab, hover over the account and click Disconnect.
  3. In the dialog box, click Disconnect account.

Just fixing a broken connection? Use Reconnect instead of disconnecting. Reconnecting keeps your account, history and scheduled posts in place.

Related article: Why am I getting an unsuccessful social post error in HubSpot?

Need help? Contact the Gate 39 team through the Customer portal.

 

 References
[1] HubSpot – Reauthorize or disconnect social accounts from HubSpot
[2] IV Lead – Reauthorize or disconnect social accounts from HubSpot (updated Jun 3, 2026)
[3] Sidekick Strategies – HubSpot Social Reconnection Keeps Access Settings Intact (Jul 22, 2026)
[4] HubSpot – Troubleshoot issues connecting your LinkedIn page (updated Sep 26, 2025)
[5] INSIDEA – How To Manage And Reauthorize Social Accounts In HubSpot
[6] ConsultEvo – How to Disconnect Social Accounts in HubSpot