4 key strategy considerations
- Understand who your customer is and where to find them online. My audience is comprised of women aged 25 to 35, so the primary social networks I should focus on (at least initially) are Facebook, Twitter, Pinterest, and Instagram.
- Create a mission statement for each social profile’s purpose, tying this back to your business goals. Ex: I will use Twitter for customer service in order to promote customer loyalty.
- Set a goal for each social profile and identify benchmarks for success. Ex: I want to increase new follower count on Facebook by 50 each month to amplify my brand and drive foot traffic to my brick-and mortar business.
- Develop a content strategy for each profile. Ex: I want to post 2 unique images on Instagram each day to increase engagement and positive sentiment around my brand.
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