How do I block my office traffic from Google Analytics?

Blocking IP addresses

Block your office traffic to learn what your "real" traffic is.

To exclude internal traffic from appearing in reports, define internal traffic using your office IP address and apply a filter.

To exclude internal traffic

Go to Admin

Under Property, click Data Streams

Select your website data stream

Click Configure tag settings

Click Define internal traffic

Click Create rule

Configure internal traffic rule

Rule name: Office Traffic

traffic_type value: internal

IP address: Enter your office IP address

Enable internal traffic filtering

Go to Admin

Under Property, click Data Settings > Data Filters

Select Internal Traffic

Set filter state to Active

Notes

Internal traffic is identified using the traffic_type = internal parameter.

Filters can be tested before activating.

Once activated, internal traffic will be excluded from standard reports.

To find your IP address

Search “What is my IP” on Google or use any online IP lookup tool.