Marketing Basics

Digital Media

• What is dynamic content?
• How can I get a free transcript of a YouTube video?
• What marketing metrics are important?
• How do I create effective webinars for my company?
• What is the best way to design my marketing emails?
• How do I run a great webinar marketing campaign?
• Why should I offer a monthly newsletter through my website?
• What is a digital press kit and why does my website need one?
• What are some basic video marketing tips for companies?
• How do I get started promoting my financial podcast?
• How do I measure podcast success?

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Social Media

• How do I display tweets on my website?
• How do I set up a social media strategy?
• How do I set up and use a social media calendar?
• How do I create and publish social posts in HubSpot?
• How often should I monitor my social media?
• How do I connect my social media accounts to my HubSpot?
• How do I reconnect or disconnect my social media accounts in HubSpot?
• How do I used LinkedIn Targeting as part of my marketing strategy?

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