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What are the limitations of my HubSpot marketing account?

Your Marketing Hub subscription has three main limits:

  1. Seats: how many people can use paid marketing tools.
  2. Marketing contacts: how many contacts you can market to.
  3. Email sends: how many marketing emails you can send each month.

Some features are also only available on higher subscriptions.

Please note: HubSpot updates its pricing and plans regularly. For current prices, see HubSpot's pricing page, or contact Gate 39.

Seats

HubSpot charges for seats, not just users:

  • Paid seats (Core seats) give users access to the paid features in your Marketing Hub subscription.
    • Starter: priced per seat.
    • Professional: includes 3 Core seats.
    • Enterprise: includes 5 Core seats.
    You can buy additional seats if more people need access.
  • Free users: you can add unlimited users without a paid seat. They can use HubSpot's free tools and view records, depending on their permissions, but can't use paid Marketing Hub features.

Only assign paid seats to people who build or send marketing content. See How do I choose which teams and permissions to assign my HubSpot users?

Marketing contacts

HubSpot only charges for marketing contacts, the people you send marketing emails or ads to. All other contacts are non-marketing contacts and are free.

Plan Included marketing contacts
Marketing Hub Starter 1,000
Marketing Hub Professional 2,000
Marketing Hub Enterprise 10,000

You can store up to 15 million total contacts (marketing and non-marketing combined), and you can purchase more marketing contacts in tiers.

Tip: to manage costs, set contacts you don't market to, such as old leads, vendors or unengaged contacts, as non-marketing contacts. Gate 39 can help you set this up.

Email send limits

Your monthly email send limit is based on your marketing contact tier, the number of marketing contacts you pay for:

Plan Monthly email send limit Example
Marketing Hub Starter 5x your contact tier 1,000 contacts = 5,000 emails per month
Marketing Hub Professional 10x your contact tier 2,000 contacts = 20,000 emails per month
Marketing Hub Enterprise 20x your contact tier 10,000 contacts = 200,000 emails per month

Limits reset each calendar month. HubSpot's free tools allow up to 2,000 marketing emails per month.

Running low on sends? See I've run out of email sends in HubSpot. How can I increase my limit?

Feature limits by plan

Some marketing tools are only available on certain plans. For example:

  • Professional and Enterprise: marketing email in workflows, advanced automation, campaigns and campaign reporting, A/B testing, and more.
  • Enterprise only: approval workflows, multiple CAN-SPAM footers, email send frequency caps, permission sets, and nested teams.

If a feature isn't available in your account, contact Gate 39 to review whether upgrading makes sense.

Need help? Contact the Gate 39 team through the Customer portal.

 

 References
[1] HubSpot Legal – Product & Services Catalog
[2] HubSpot Blog – Marketing Hub pricing guide
[3] Resonate – HubSpot Pricing 2026
[4] Mpire Solutions – How Many Emails Can I Send with HubSpot in 2026?
[5] Docket – HubSpot Marketing Hub Pricing 2026
[6] Optimal Business Consulting – Lesser known HubSpot limits
[7] SendX – HubSpot Pricing 2026